This is a post that I am exceptionally thrilled to be writing!

My brand refresh is complete + officially HERE! This process started about a year ago so it’s a long time coming but certainly a process that was not to be rushed.

So, why a brand refresh?

As I was growing in my business, I was outgrowing my DIY everything – branding, website, copy, + images. It served its purpose + will always have a special place in my heart but it was time to elevate to match how I was + am feeling in my business + the types of experiences I am providing.

I could not do it myself + I had my absolute dream team behind it all! It would not have been possible without them. I am almost at a loss for words. Almost! So join me as I celebrate them + their talents today.


Kindly by Kelsea
Kelsea was the first person I contacted when I could feel a brand refresh was needed + she fully agreed. She was one of the first entrepreneurs I ever connected with when starting in the details, darling + so thankful I had the opportunity to work with her on this. It made it even more meaningful.

On our first call, she instantly brought value because she led the call + told me her vision for where I was + where I needed to be. She could not have been more right either. She communicated exactly what I had been feeling. Throughout the process, I may have frustrated her with my hands-off approach but I fully trusted her. And she delivered.

Highlight: Without a doubt, the HAND DRAWN icons she designed. Every single icon has a meaning to me – my heart, my life, my brand, my why. That in itself shows the type of care + detail Kelsea designs with. They mean so much. She completely outdid herself. You will find them on my about page + used as the blog categories on the left but I cannot help but share them below, too!

in the details, darling brand icons designed by kelsea of kindly by kelsea

Jess, XO
I came to Jess overwhelmed. I had already hired for the branding, website, + images/video of my brand refresh but it was up to me to complete the copy. The copy to match my elevated brand. Now, I LOVE to write + communicate through writing but the thought of this overwhelmed me. There’s strategy behind copy that I certainly am not even close to an expert on. Not only that, I had a full workload + writing my copy kept getting pushed to the back. Why would I not invest in my copy when I am investing in all other elements? Why would I not practice what I preach and outsource to an expert so I can focus on my strengths? Those are the exact thoughts that were going through my head when I made my way into Jess’ inbox.

A professional can pull the messaging out of you that you didn’t even know existed. Jess was exactly what I needed. Who I needed. She was able to pull my feelings from me + put them to words. Actually, she was able to pull words from my emotions or just simple hand gestures on video chats. ACTUALLY, I think she is a mind reader. She knew exactly what I wanted to say when I couldn’t come up with it. She put my heart + purpose into words.

Highlight: This is so hard to name one but I must go with the way Jess put my core values into words! I read them + have teared up more than once. She fully captures my heart + why in these. You can check them out on my about page under “other things i don’t take lightly“.


Abigail Dyer Design Studio
Where to begin? I came to Abigail because I was lacking in confidence. I wanted a more welcoming “home” for my current, potential, + future clients. Home being my website. Before we even started, she exceeded my expectations. We did not even have our first call + she was emailing me ideas because she paid attention to me + my brand. She was going out of her way to send ME ideas for MY website before our project even started. That is a difference-maker. THAT is what sets you apart.

She, too, had a reason for every single design element she added to my site. She would send me 20-minute Loom videos to go in-depth in these details. Details is in my business name so you know I am all for it + mean so much to me.

She was able to take the vision in my head + the feelings I shared with her that I wanted website visitors to feel + turn it into a design. How talented is she?! When I shared my completed website with my best friend she said, “It’s perfect! The best combo breakdown of what you do and who you are” and I could not agree more!

She has given me the confidence to share my website. To share my digital home with the world + that is invaluable.

Highlight: I need to touch on a few things! First, she put frames around the pictures because that’s what I do on Instagram. I did not request this, she just noticed! Next, she made a custom arrow for me that is for clicking throughout the site that I LOVE. Also, the contact page – she used my submark on my contact forms because snail mail! Finally, she was the visionary for “the details that fill up my heart” on my about page + this is what she suggested before we even started – it’s a fun way to get to know me!


Julia Fay Photography
This process would not have been what it was without Julia. If you’ve been around here for a while, you probably have heard me talk about Julia but allow me to rave about her a little more. First + foremost, she was my sounding board. The person I would ask for opinions on + the person I would talk through my thoughts with. Not only has she been a pivotal part of this process from a friend perspective, but she’s also behind the images + video throughout the site (+ on social media)! She’s unbelievably talented. She captures me, my heart, + my why through images + video so beautifully – it always leaves me in awe. That is not easy! Through capturing this, she allows me to show who I am + what I do even better. The quote “a picture is worth a thousand words” is exactly what comes to mind when I think of her work.

Highlight: Of all the things, I will forever hold the video Julia took for me near + dear to my heart. You will see clips scattered throughout the site but if you want to see it entirely, check it out below:


I am beyond grateful for these four talented women. They go above + beyond in all that they do + I felt taken care of, valued, + confident throughout the whole process. Thank you for sharing in my brand refresh celebration! If you are in need of any of the services I mentioned above, I couldn’t recommend these four ladies enough. Thankful to have you here!

jenna daykin in the details, darling va and systems strategist for travel professionals signature

the details

October 2, 2019

in the details, darling has a new look!

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  1. Patti Williams

    October 2nd, 2019 at 8:45 pm

    Amazing Jenna! So thrilled for you!